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UNIVERSITY OF IOWA OFFERS FANS FREE DESKTOP ALERT APPLICATION




Aug. 27, 2009

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Iowa City, Iowa -- The University of Iowa today announced it has added a free downloadable desktop alert application, The B-Line, to its official athletic web site (www.hawkeyesports.com), providing fans and alumni of the Hawkeyes instant access to information related to University of Iowa athletics.

The B-Line gives fans a full view of University of Iowa Athletics, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to hawkeyesports.com. Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official University of Iowa Athletics site, www.hawkeyesports.com.

Hawkeyesports.com is produced and hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to the University of Iowa and hawkeyesports.com through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.

"CBS College Sports Network is thrilled to bring the B-Line to the users of hawkeyesports.com and to fans and alumni of University of Iowa around the world," said Robert Schupler, Senior Vice President, University Sales & Marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."