The University of Iowa Trademark Licensing Program Fact Sheet
Established in 1982, the University of Iowa Trademark Licensing Program was established to protect the university's ownership interest in its logos and to generate royalty fees to support the Department of Intercollegiate Athletics by funding scholarships for male and female student-athletes. There are approximately 550 companies licensed with the University of Iowa Trademark Licensing Program.
Any product bearing the logos, trademarks, word marks, or having an implied association with the University of Iowa must be licensed with the University of Iowa Trademark Licensing Program, which approves all products and designs, and ensures proper labeling. In addition, The University of Iowa Trademark Licensing Program seeks to insure that all products and designs submitted for licensing are safe for consumers and project the proper image of the university and the intercollegiate athletics program. The University of Iowa Trademark Licensing Program receives an 10-percent royalty on the wholesale cost of the licensed merchandise that is sold. A Minimum Royalty per Unit (MRU) applies to all t-shirts and sweatshirts. The MRU for t-shirts is 45 cents and the MRU for sweatshirts is 90 cents.
One of the most important functions of the University of Iowa Trademark Licensing Program is to protect the University of Iowa legal interests in its registered trademarks. It is necessary to do so because the law requires that the university actively safeguard registered trademarks from improper use in order to protect its legal ownership interest in them.
All merchandise bearing the University of Iowa trademarks and logos must be approved by the University of Iowa Trademark Licensing Program and must be produced by officially licensed vendors. No retail outlet or vendors are exempt, including the Iowa Memorial Union Bookstore, Iowa Hawk Shop, Finkbine Golf Course, and projects sponsored by any University of Iowa-recognized student groups and university departments. No promotional, corporate, or departmental merchandise bearing the University of Iowa logos or trademarks is exempt. This includes items for sports camps, Iowa Clubs, or I-Clubs. In addition, all vendors and groups must have their artwork approved prior to production.
The University of Iowa Trademark Licensing office must obtain approval from any other institution or organization whose logos and/or trademarks are used in conjunction with the logos and trademarks of The University of Iowa. Co-licensing typically results in higher overall royalties.
Promotional Use and Partnerships
Code of Conduct -- Fair Labor Association
Click HERE to review in detail the University of Iowa's Code of Conduct.
To apply for a license with the University of Iowa, please go to www.uilicensing.com to fill out the online application.
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